Client Case Study
Defense Innovation
Elevating the High Point Aerotechnologies Brand
High Point Aerotech
Challenge
The Challenge
The High Point Aerotechnologies (HPA) stakeholders wanted to elevate their online presence, demonstrate the innovative nature of their brand capabilities, and tell their story in a way that would generate leads.
High Point needed a clear brand message and high-impact web design to engage customers.
Message Strategy
Solution
The Solution
Story. It’s the reason we can give a good book or movie hours of our undivided attention. HPA knew their story was important. But how do you craft a message about a defense contractor that is as compelling as a great movie? The difference between low-converting words and high-converting words on a website is one thing: a communication framework. Writing a website without a communication framework is like making music without a melody -- it’s just noise. We needed rules to push the brand message beyond mere words, into something more.
We developed a clear, customer-centric brand message and helped HPA own the problem of Autonomous Defense.
“Partnering with MOR Creative was an outstanding experience. Their team demonstrated exceptional expertise across all areas of our brand including print collateral, website design, and graphics. Their thoughtful and strategic approach, attention to detail, and commitment to quality helped elevate our brand to new heights. The team was responsible, creative, and delivered every milestone on time, ensuring a seamless and successful collaboration. We highly recommend MOR Creative to any business seeking a professional, dedicated, and results-driven partner.”
— Edith M. | Senior Manager, Marketing Operations
We paired HPA’s clear brand message with a high-converting website design. Live site →
Online Reach
Results
The Results
A clear message now serves as HPA’s competitive advantage. We focused on creating a clear brand story with three key principles at its core:
Clarity is King
People are attracted to clarity and naturally steer away from confusion.The Customer Has a Problem
HPA was operating under the common belief that people file businesses away in their minds according to their product offerings. In reality, it’s the problem you solve, the pain point you take away, that is recalled in times of need.The Customer (Not the Brand!) is the Hero of the Story
This was a big paradigm shift. We positioned HPA as the Guide in their customer’s hero story— equipped and ready to help customers win, so they can Defend with Confidence.Designed to reinforce the customer journey alongside the newly established message strategy, the High Point Aerotechnologies website has seen significant increases in lead capture and has exceeded conversion goals.
Services Used
Designed for Growth
01 — Messaging
Brand Narrative, Message Strategy, Brand Positioning, Copywriting, Voice Development
02 — Branding
Creative Direction, Strategy, Positioning, and Architecture
03 — Creative Support
Website Design, Photo and Visual Assets Package, Graphic Design
04 — Online Reach
Squarespace Website Development, Audience Insights, SEO
