Message Strategy
Solution

The Solution

Story. It’s the reason we can give a good book or movie hours of our undivided attention. The Hideaway knew their story was important. But how do you craft a message about your business that is as compelling as a great movie? The difference between low-converting words and high-converting words on a website is one thing: a communication framework. Writing a website without a communication framework is like making music without a melody -- it’s just noise. We needed rules to push the brand message beyond mere words, into something more. 

We developed a clear, customer-centric brand message across all pages of The Hideaway website. See the final brand story →

Online Reach
Results

The Results

A clear message now serves as The Hideaway’s competitive advantage. We focused on creating a clear brand story with three key principles at it’s core:

1. Clarity is King
   People are attracted to clarity and naturally steer away from confusion.

2. The Customer Has a Problem
   The Hideaway was operating under the common belief that people file businesses away in their minds according to the services offered. In reality, it’s the problem you solve, the pain point you take away, that is recalled in times of need.

3. The Customer (Not the Brand!) is the Hero of the Story
   This was a big paradigm shift. We positioned the Hideaway as the Guide in their customer’s hero story— equipped and ready to help customers win the day.

   Designed to reinforce the customer journey alongside the newly established message strategy, The Hideaway Website has seen significant increases in lead capture and has exceeded conversion goals.